Job Description

Director, Global Marketing

Position: Director, Global Marketing Full Time/Exempt

Department: Marketing

Reports to: Senior Vice President, Marketing

Location: Arizona Cardinals (Tempe, AZ)

Format: In-person

Cardinals Organizational Summary:

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home.

As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community.

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals.

Job Summary:

The Director of Global Marketing will lead the Arizona Cardinals' international marketing strategy with a primary focus on expanding the team's presence and deepening fan engagement in key global markets - currently Mexico and Canada. This role is responsible for developing, executing, and managing comprehensive marketing campaigns, fan engagement initiatives, and monetization opportunities that will elevate brand awareness and grow the Cardinals' international fan base. The Director will collaborate with internal teams, external agencies, and other strategic partners to ensure alignment with the organization's objectives and long-term growth in these international markets. This position also plays a key role in tracking key performance indicators (KPIs) and delivering data-driven insights to inform and optimize global expansion efforts.

Primary Job Duties:

1. Lead the development and execution of the Arizona Cardinals' global marketing strategies with a focus on expanding the team's brand presence, fan engagement, and overall footprint in Mexico and Canada.
2. Collaborate with external agencies and partners to create tailored content, social media campaigns, fan activations, events, and community outreach programs for the Mexico and Canada markets. Collaborate to test and refine new strategies to enhance brand recognition and fan loyalty.
3. Partner with internal teams, including Marketing, Media, Sponsorship, and Analytics, to ensure alignment and consistency on all international marketing and content initiatives.
4. Oversee the creation of marketing content that resonates with fans in Mexico and Canada. Ensure all content is adapted to local preferences and aligns with the Arizona Cardinals' global brand.
5. Oversee the planning and execution of international events in Mexico and Canada, ensuring seamless integration of brand elements and fan engagement experiences. Coordinate logistics, partnerships, and marketing materials for all events.
6. Collaborate with the Business Intelligence (BI) team to analyze KPIs and campaign performance, using insights to refine strategies and drive continuous improvement.
7. Serve as the main point of contact for the NFL's Global Market Program in Mexico and Canada. Work closely with NFL league offices and other teams to ensure alignment and maximize the impact of marketing initiatives in both countries.
8. Ensure all marketing efforts in Mexico and Canada comply with local legal and regulatory standards, including data privacy regulations and advertising guidelines. Work closely with the legal team to stay updated on the latest marketing laws and ensure compliance.
9. Manage the international marketing budget for Mexico and Canada, ensuring effective allocation of resources and tracking of expenses. Develop future budgets in collaboration with leadership to support the continued growth of international initiatives.
10. Other duties as assigned.

Qualifications/Requirements:

• Education: Bachelor's degree in international business, global marketing, management, or a related field
• Experience: At least five (5) years of experience in international business or marketing, preferably in sports or entertainment
• Proven track record of successfully leading international marketing campaigns, content creation, and event management in global markets.
• Deep understanding of global marketing trends, especially in Mexico and Canada. Ability to tailor strategies for diverse cultural and regional contexts.
• Proven expertise in digital marketing, social media platforms, and content development, with a focus on engaging international audiences through innovative digital campaigns.
• Experience working with both internal teams and external partners, including agencies, media contacts, and sponsors, to execute international marketing initiatives.
• Proven ability to manage and execute multiple international projects simultaneously, ensuring they are delivered on time and meet objectives.
• Excellent communication and presentation skills, with the ability to translate data into strategic recommendations for a range of stakeholders. Fluency in Spanish is preferred.
• Willingness and ability to travel internationally, to oversee marketing initiatives, events, and partnerships in Mexico and Canada.
• Collaborative team player with a global mindset and ability to build strong relationships across cultures and departments.
• Strategic thinker with strong analytical skills and the ability to interpret data and optimize campaigns. High level of attention to detail, ensuring all aspects of international marketing campaigns, content, and events are executed flawlessly.
• Familiarity with (American) football and a passion for sports are a plus.
• Flexibility to work evenings, weekends, and holidays as needed to accommodate international time zones and deadlines.
• Must complete all pre-employment forms and successfully pass a background check.

Cardinals Benefits/Perks Summary:

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle.

Benefits and Perks include, but are not limited to:

• Health, Dental, and Vision Insurance options; effective the first day of hire
• 401 (k) retirement option with employer match contribution
• Paid Time Off Accruals (including sick time accruals)
• Paid Time Off for most Federal holidays
• Time off for Maternity, Paternity, Military, and Bereavement
• MDLIVE: 24/7 medical support
• Flexible Spending Accounts (FSA) & Health Care Saving Account options
• Discounts on Cardinals gear & paraphernalia
• Tuition reimbursement & Professional Growth opportunities
• Daily free lunch
• Complimentary season tickets
• Subsidized gym memberships

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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